Rie Cameron

I'm currently a Fashion Marketing and Consumer Behaviour student at UAL, studying at the London College of Fashion. I have a strong interest in marketing, branding, trend culture and visual storytelling. My work typically focuses on the emotional and cultural connection people have with fashion.

I'm fascinated by the way fashion interacts with culture and everyday behaviour. The way people choose to engage with fashion today is deeply emotional, as consumers increasingly seek brands that align with their beliefs and sense of self. A campaign, product or trend can help people perceive themselves, express their identity and even influence how they want to be perceived.

I personally love exploring and creating projects based on creativity and strategy, whether that be through developing concepts, campaigns, brand analysis, trend forecasting or consumer behaviour research.